How does a fragrance truly encapsulate the scent of feminine beauty and floral enchantment? With notes of jasmine, mimosa, and neroli, AMAFFI’s latest fragrance does just that. Crafted from the finest raw materials from around the world, AMAFFI strives to achieve one of the highest standards in the art of perfumery providing customers with the royal treatment — from scent to bottle. The renowned luxury fragrance house’s latest partnership with Grammy-nominated French-Lebanese trumpeter Ibrahim Maalouf is no different. Central to this partnership is AMAFFI’s Pyramids Collection, featuring the SAVANNA fragrance — which captures the essence of the savanna with additional notes of woody sycamore overtones, the warm of rich mandarin, earthy mossy accords and gentle lilac.
AMAFFI’s accompanying short film for the SAVANNA fragrance sees Ibrahim Maalouf’s soulful trumpet melodies play against the backdrop of Al Ula in Saudi Arabia. Filmed and directed by team of Hollywood visionaries led by Paris Libby and Eric Michael Roy, the intertwining artistry of luxury perfume and the evocative sounds of Maalouf’s composition, “True Sorry” come to life where the worlds of scent and sound harmoniously converge in a love story inspired by strength and gentleness of a woman. AMAFFI’s co-creative director, Eric Michael Roy, along with creative director Paris Libby, conceptualised the film as a narrative piece rather than a conventional product advertisement, capturing the profound relationship between Maalouf’s artistry and AMAFFI’s dedication to creating unforgettable fragrances.
Sensory notes from SAVANNA for Women are translated into timeless musical compositions by Ibrahim and his orchestra marking a unique fusion of his musical talent and the art of perfumery. Maalouf described his experience as a harmonious blend of desert inspiration and SAVANNA’s fragrance, echoing AMAFFI’s philosophy of creating fragrances that evoke deep sensory emotions.
To top it off, the attention to detail in its design elevates this scent even further. The fragrance is housed in an emerald green bottle made from advanced crystal glass and encased in hand-polished gold. Its cap features a metal insert adorned with hand-polished crystals.
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AMAFFI’s Perfume House boutiques are located at:
Singapore:
2 Bayfront Avenue
Unit# B2M-242/243,
The Shoppes at Marina Bay Sands
Singapore 018972
New York:
44 East 57th Street,
New York, New York 10022
United States of America
London:
8 Sloane Street Knightsbridge,
London SW1X 9LE
United Kingdom
For more information, head to AMAFFI’s official website here.
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