JetBlue is finally offering jet-setters places to relax before takeoff.
The U.S. airline is opening its first airport lounges in an attempt to satisfy travelers and boost profits. The lounges will open at New York’s John F. Kennedy International Airport in late 2025 and Boston Logan International Airport soon after, according to a statement shared by JetBlue Thursday.
“Customers have asked for a JetBlue lounge for years and we can’t wait to unveil our take in New York and Boston,” JetBlue president Marty St. George said. “Lounges have become an essential offering for the growing numbers of customers seeking premium experiences, and JetBlue’s lounges will further boost the value of our TrueBlue loyalty program as we expand our portfolio of JetBlue credit cards.”
The lounges will provide fliers with a place to play, work, and unwind, according to the carrier. Mixologists will be on hand to shake up cocktails at a full-service bar, while chefs will whip up an array of tasty, complimentary dishes. Guests can also enjoy private workspaces with fast, free WiFi and complimentary coffee made by a barista.
The lounge in N.Y.C. will span a total of 8,000 square feet, while the larger one in Boston will measure 11,000 square feet. Both will feature local artwork and will be decked out in the airline’s iconic blue hue. The lounges will also offer top-notch customer service, according to JetBlue. (The carrier consistently ranks highly in terms of customer satisfaction.) They will be accessible to top-tier members of the airline’s Mosaic loyalty program, holders of premium Mint-class transatlantic tickets, and JetBlue customers who buy a day or annual pass.
“Customers love the JetBlue experience, so we’re pulling through those thoughtful touches you find onboard our flights into the lounge experience,” added St. George.
The introduction of lounges is part of a larger operational overhaul designed to get the struggling airline back in the green. JetBlue has been unable to deliver an annual profit since before the Covid-19 pandemic. As a result, the airline has cut several unprofitable routes and deferred the delivery of about $3 billion worth of new aircraft to 2030.
JetBlue says the move is part of its “JetForward” strategy, which seeks to meet the growing demand for upscale offerings. Fliers are more willing than ever to shell out for a better travel experience, providing smaller airlines such as JetBlue with new opportunities to generate profit.
Construction on both lounges is expected to start before the end of the year.
