Lamborghini Set an All-Time Sales Record Last Year

It’s hard to believe Lamborghini ever had financial problems.

The Italian marque just announced that it set its third sales record in as many years after it delivered more than 10,000 globally in 2023. There’s no sign of things slowing down anytime soon, either, with the brand’s latest model, the Revuelto, sold out until 2026.

The era when Lamborghini’s survival was in legitimate question—which stretched from the early 1970s to the late ’90s, when the company was bought by VW Group—couldn’t feel farther away these days. The company delivered 10,112 cars last year, according to financial results release released by the automaker on Tuesday. That marks the first time that Lamborghini has reached six-digit sales. It’s also a ten percent increase over the 9,233 vehicles the company sold last year, which was itself a ten percent increase over the 8,405 it sold in 2021.

“It’s a true source of pride for the whole company to have surpassed the 10,000-car delivery mark,” CEO Stephan Winkelmann said in a statement. “Playing a role in achieving this milestone for Lamborghini is an honor for me and for all the people who work tirelessly to achieve this goal.”

As has been the case every year since its debut as part of the brand’s 2018 lineup, the Urus SUV was the company’s best-seller, with 6,087 units sold globally. Up next was the Huracán, with 3,962 units delivered worldwide. The company didn’t reveal how many examples of its first series-production hybrid, the Revuelto, it sold, but it did say that interest in its latest supercar has been strong. If you order the car today, you shouldn’t expect to get it until late 2026 at the earliest.

The fact that customers don’t seem to be put off by an electrified Lambo is great news for the brand. That’s because CEO Stephan Winkelmann has said time and time again that the automaker’s future is electric. The brand’s entire lineup, including the Revuelto, Urus, and the Huracan’s successor, are all expected to be available as hybrids by the end of 2024. The company will then go all-electric during the second half of the decade, when the Lanzador, which will be a 2+2 grand tourer, launches.