As the world eagerly awaits the upcoming Paris Summer Olympics, everyone is gearing up for the excitement and embracing the sporting spirit. With this, many brands are also tapping into the Olympic craze and have begun a new wave of sports-inspired products, with some obtaining licensing deals from the International Olympic Committee (IOC) and others producing sporting-inspired products to honour the games. Taking place in the fashion capital of the world and sponsored by LVMH, the lead up to the games has been more luxurious than ever before. Ahead, LUXUO has gathered a list of new clothing and accessory launches inspired by the Paris Olympic games to embrace the excitement of the global sporting event.
Read more: 8 Luxury Timepieces Based On Olympic Sports
Montblanc Meisterstück x Olympic Heritage Collection
Launched to celebrate the centenary of MontBlanc’s iconic Meisterstück fountain pen, the brands’s new collection also pays homage to the 100th anniversary of the Olympic Games Paris 1924 and the Olympic Winter Games Chamonix 1924. The luxurious writing instruments are included as part of the IOC’s Olympic Heritage Collection, which offers products featuring art and design elements from previous Games editions, honouring sporting spirit and connecting fans and collectors with the rich heritage of past Olympic Games. The 1924 games were especially notable given that the first Olympic Winter Games, were held with MontBlanc in Chamonix, France, in the same year the first Meisterstück was introduced to customers.
The Meisterstück x Olympic Heritage Paris 1924 Special Edition features the official red colour of the Olympic Games Paris 1924 and a handcrafted solid gold nib, intricately embellished with a javelin thrower, to reference a vintage Olympic poster from the same Games in 1924. The collection has multiple references to Olympic iconography including the instantly recognisable Olympic rings and the heritage logo. The caps of all the pens are engraved with the words “Olympic Winter Games Chamonix 1924”, and the cap top ring is adorned with the Olympic Heritage emblem and the Olympic rings, while the Montblanc emblem on the cap top is set in coral-coloured resin.
Omega’s Speedmaster Chronoscope Special Edition
As the official timekeeper of the Olympics since 1932, Omega is celebrating the global sporting phenomenon with two new Speedmaster Chronoscope models. The chronograph pair is made in stainless steel and Moonshine gold cases measuring 43mm in diameter and a tachymeter scale on the bezel. The launch was announced exactly 100 days before the 26 July opening ceremony to kickstart countdown and the sporting spirit. They come with a closed case commemorative back engraved with the “Paris 2024” logo, a medallion depicting the Olympic flame, the Olympic ring iconography five rings against a finely grained surface.
Read more: 8 Most Decorated Athletes Competing in the Paris 2024 Olympic Games
Lacoste “Olympic Heritage” Collection
Lacoste has released a new collection inspired by the 1924 Paris Olympic games. Named “Olympic Heritage”, the collection pays homage to French sport and heritage and draws inspiration from vintage styles. Painted in red, white and blue, the collection of polo shirts, bags, jackets and more, along with the colours suggestive of the French flag, aim to embody the spirit of “sportsmanship and French elegance”.
The limited edition collection also celebrates the 100th anniversary of the Olympic Games Paris 1924, which saw Lacoste founder René Lacoste win a bronze medal in the men’s singles tennis event as per the official Olympics site. Additionally, “Jeux Olympiques Paris 1924” branding is present on all items in the collection, using the same typeface that was used on one of the iconic posters from the Games back in 1924.
Oakley “Offshore” Collection
Oakley has partnered up with Team USA Surfing as the “Official Offshore Outfitters” for the teams second appearance in the Olympic games. The sleek yet functional collection features windbreakers, rash guards and elevated eyewear among others which were “tailored specifically for non-competition mode”. The garments prioritise functionality, crafted in breathable fabrics ergonomic seaming and intentional trim detailing, with some having convertible parts to allow the ease of convenience.
Oakley’s apparel design director Massimo Nicosia shares his though process, “Inspired by the ocean colours and reflections, our designs and prints draw inspiration from the natural beauty and velocity of the waves, which athletes set in motion during competition and in turn empower them to proudly showcase their Team USA pride after their performance in the water”.
Maje
Maje ensued the help of French rising pentathlon star Élodie Couvel to be the face of their latest athleisure capsule that combines French elegance with athletic flair. The French brand uses sport silhouettes like stripped track pants, loose satin shorts, and a cotton rugby polo dress and incorporates the fashionable flair in smaller details to harmoniously combine luxe fashion and sports. The presence of French athlete Élodie Couvel is used to convey the message that “Maje appreciates the active woman with this new collection, all while not sacrificing luxury in the process.”
Read more: An Olympian Victory Travels in Louis Vuitton
Camille Fornet
Camille Fornet, French business woman and maker of luxury leather goods, taps into the Olympic craze with her sport-inspired accessory launch. The collection pays homage to elegance and performance, citing the shared qualities between sports and craftsmanship, striving for the the “same quest for excellence, precision and efficiency”. The collection features reworked sporting staples like a volleyball, a tennis racket case, boxing gloves, card holders inspired by sports tracks and a duffel bag. Pictured above, the tennis racket case dons the Olympic ring colours and was made by master artisans with the brand’s traditional pleating technique.
Nike “Blueprint Pack”
As one of the giants in the sporting industry, it is unsurprising that Nike has released an Olympic-inspired collection ahead of the highly anticipated games. The newly released Nike “Blueprint pack” is the brands most technologically advanced collection yet, featuring their proprietary Air technology to better serve athletes on the world’s greatest sporting stage. The shoes in the collection sport similar appearances, but include different characteristics for each shoe to maximise performance, this includes — updated spikes for track athletes, the Nike Victory 2 and Nike Maxfly 2, the new basketball shoes, the lifestyle shoe, Nike G.T. Hustle 3 and its most advanced football boot to date, the 2024 Nike Mercurial.
The “Blueprint” Pack, pays homage to company cofounder Bill Bowerman and his desire with enabling the best possible athlete performance through technological advancements. Furthermore, Nike utilises digital capabilities and cutting-edge technology to enable a new super cyc
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