Photo: Courtesy of FRED It’s stiff competition securing brand ambassadors these days, considering idol groups can be snapped up and locked in after releasing just their debut single. But there’s…
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Brand
Photo: Courtesy of Gucci Jin, a beloved member of the global sensation BTS, has been appointed as Gucci‘s latest Global Brand Ambassador. This announcement comes shortly after Jin’s discharge from military service and…
Photo: Courtesy of Polo Ralph Lauren Korean celebrities are setting global fashion trends with their style and influence. From Stray Kids redefining outdoor chic with Tommy Hilfiger to Winter of aespa bringing charm to Polo Ralph Lauren, and Rosé dazzling as RIMOWA’s…
Photo: Courtesy of Dior We’ve seen our favourite K-celebrities become ambassadors for world-renowned fashion brands; fronting iconic campaigns and runway show looks that go viral overnight. BTS’s Jung Kook representing Calvin Klein broke the internet, while NewJeans, as the face…
Brand ambassadors play a vital role in promoting brands and products within their networks, enhancing visibility and (hopefully) driving sales. They shine as beacons of excellence, selected for both acclaim and…
STYLE
Louis Vuitton Unveils Roger Federer And Rafael Nadal as Brand Ambassadors in New Campaign
by multimill
Tennis players Roger Federer and Rafael Nadal star in the new Louis Vuitton Core campaign with the tagline, “There are journeys that turn into legends”. (Photo: Louis Vuitton) Athletes appear…
CARS
Pininfarina Teamed up With a Swedish Brand to Create a New All-Electric Snowmobile
by multimill
Sustainable snowmobiling just got a little easier. Swedish manufacturer Vedde has opened reservations for its new all-electric Alfa Electric Snowmobile, which the the brand claims is “the world’s cleanest snowmobile.”…
The interior space of Saint Laurent’s store at the Champs-Élysées Saint Laurent has just announced the opening of its largest flagship store to date. Located in Paris’ Champs-Élysées — perhaps…
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