Campaigns

In a notable departure from model-driven storytelling, luxury brands appear to be pivoting towards product-focused campaigns this holiday season. Instead of featuring high-profile personalities or being fronted by familiar-faced models,…

The role of an effective brand ambassador is twofold. First, they should resonate with the brand’s target demographic while simultaneously aligning with the brand’s identity and values. High-profile ambassadors have…

The Lunar New Year often sees prominent fashion houses harness the power of celebrities in the region to not only target this Asian demographic but to also capitalise on their…

While summer is still in full swing, brands have released their Fall/Winter 2023 campaigns with some offering a range of monochromatic images which perhaps signals the seasonless appeal brands are…