Nathan Deremer, courtesy of RM Sotheby’s.
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The 1954 Hudson Italia being offered through RM Sotheby’s at its 2023 Hershey auction.
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For the Hudson Italia, the automaker’s design chief, Frank Spring, looked to Carrozzeria Touring of Milan to infuse some of that coachbuilder’s unique styling in the model.
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The interior’s ubiquitous use of red is seen in the carpet, seatbelts, upholstery, and metal dash.
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This Hudson 3.3-liter straight-six engine is responsible for about 114 hp and 166 ft lbs of torque.
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An undated American Motors press release lists a $4,800 price for the Italia when new.
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The 1954 Hudson Italia came with a radio as standard.
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The car’s badging that denotes Carrozzeria Touring’s patented Superleggera process.
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With a curb weight of just over 2,700 pounds, the Hudson Italia was a featherweight compared to other Detroit iron of the day.
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The model’s posh interior features swiveling front seats as low slung as any Eames lounge chair.
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Showing a nicely patinated older restoration, chassis No. IT-10001 is estimated to fetch as much as $350,000.