Named after Savile Row, The Row echoes the deceptively quiet and discreet nature of the London street, renowned for its high-end bespoke tailoring and meticulously stitched hand-made suits. In the same way, The Row is a whispered tale of quiet luxury, emphasizing fit and fabric above flamboyance and flashy fashion.
Conceived by celebrity twin sisters Mary-Kate and Ashley Olsen (Remember that popular ’80s series Full House? Sure you do!) the luxury brand has catapulted to cult-favorite status, a favorite of stealth wealth activists Hailey Bieber, Kendall Jenner, and Gigi Hadid—amongst the many other it-girls adding their names to the ever-growing waiting lists.
But instead of shouting its success from the rooftops, The Row’s narrative is murmured in the signature clasp of the Margaux, the gentle curve of the Half Moon, and the time-honored elegance of the 90’s Bag.
Mastering the art of speaking volumes without saying much, these tailored totes and designer work bags are a sonnet of simplicity, a haiku of high-fashion and a tribute to the magnificence of minimalism. They value the whispered power of subtleties over the brashness of ostentation. And we are here for it.
Below, the 5 best investment-worthy bags from The Row.
Pssst…if you’re looking to compare the most popular luxury brands before committing to one, see our best bags from Louis Vuitton, YSL, Gucci, Hermes, Dior, Chanel, and Prada. Looking to channel the quiet luxury aesthetic? Have a look at our curated lists of designer bags from Loewe and Celine.
Why you can trust Luxe Digital? At Luxe Digital, we are committed to finding timeless pieces worthy of our wallets and carefully curated capsule wardrobes.
For this article, our expert team of editors evaluated all the most popular bags from The Row, paying close attention to design, versatility, functionality, and, most importantly, how well they hold their value over time.
For more on how we test luxury products and brands, see our HAPPY philosophy for buying luxuries.
The 5 best bags from The Row
The Row Half Moon
Whether you’re a celestial enthusiast or not, The Half Moon bag by The Row is an astronomical delight.
The distinctive crescent shape is timeless but trendy. Featuring clean lines and flawless finishing, the ergonomic design is elevated by the asymmetrical zipper, a subtle nod to modern minimalism.
As one of the most practical shoulder bags, The Row bag is conveniently compact yet surprisingly spacious. And the neutral hues—brown and black leathers—are equally suited to day and nighttime affairs.
Best for: Shooting for the moon with modern minimalist perfection.
| Release: | 2014 |
| Retail price: | $1,390-$1,450 |
| As seen on: | Hailey Bieber, Kendall Jenner, Katie Holmes |
The Row Margaux
Rivaling any of the most popular, investment-worthy, minimalist designer bags, The Row Margaux is the ultimate IYKYK bag. Adorning the arms of it-girls, Gigi Hadid and Kendall Jenner, the simple silhouette epitomizes quiet luxury and why the stealth wealth trend is becoming more and more popular amongst the elite.
Characterized by its curved, slightly slouchy silhouette and subtle side buckles, the uncomplicated tote showcases the brand’s unparalleled approach to quality craftsmanship and premium materials, such as the sumptuous matte, grained calfskin leather.
The Margaux comes in The Row’s signature hues, ranging from more versatile classics to accent statements.
Best for: A secret sartorial handshake amongst the in-the-know crowd.
| Release: | 2019 |
| Retail price: | $3,490-$6,850 |
| As seen on: | Gigi Hadid, Kendall Jenner, Rosie Huntington-Whiteley |
The Row ’90s Bag
Capturing the chic elegance of the ‘90s, the mini leather shoulder bag is a nod to Y2K fashion, but without going over the top. Made from soft nubuck leather or lightly textured suede, the simple silhouette features a slim, adjustable strap and slightly rounded edges.
A favorite amongst fashion influencers—the Olsen twins themselves included—the cult-favorite bag is one of the most difficult to track down. Our top advice: if you do manage to get your hands on the sought-after accessory, grab it with both arms. It’s almost guaranteed to be a smart and stylish investment.
Best for: Paying homage to the era of baby tees and bucket hats.
| Release: | 2020 |
| Retail price: | $1,090-$1,220 |
| As seen on: | Mary-Kate and Ashley Olsen, Hailey Bieber, Kendall Jenner |
The Row Sofia
As one of the most popular The Row handbags, The Sofia is a favorite amongst famous faces, Elle Fanning and Rosie Huntington-Whiteley included. Sleek and sophisticated, the simple silhouette is characterized by a signature, cross-like clasp in gold or silver.
Besides that unmistakable detail, the boxy design is pretty low-key, featuring a flap closure, rounded edges, and accordion-style sides.
Ranging in style and style, The Sofia comes in the form of compact crossbodies, larger totes or cute clutches—all exuding the model’s uncomplicated elegance.
Best for: A touch of down-to-earth decadence.
| Release: | 2018 |
| Retail price: | $2,890-$4,500 |
| As seen on: | Elle Fanning, Kendall Jenner, Rosie Huntington-Whiteley |
The Row Park Tote
Totes aren’t hard to come by. But a great tote is. The Row tote is one of the few that ticks all our boxes. Made from grained calfskin leather, the slouchy silhouette ages beautifully with time. The sleek silhouette is endlessly versatile and effortlessly elegant. And we love that it comes in a variety of shapes and sizes, tailored to individual needs and preferences.
Void of flashy logos and obvious branding, the only indication of the brand’s name comes in the form of tiny gold lettering just below the handle. It’s so tiny, that unless you’re familiar with the understated designer brand, you’ll likely miss it all together. But that’s all a part of the quiet luxury charm.
Best for: Everyday elegance made effortless.
| Release: | 2019 |
| Retail price: | $1,450-$2,990 |
| As seen on: | Jennifer Lawrence, Gigi Hadid, Chrissy Teigen |
Frequently asked questions about The Row bags
Designed by the Olsen twins, The Row bags embody timeless elegance and exclusivity. Each piece reflects an investment in superior leather and textiles, skilled artisans, and an emphasis on subtle, understated luxury, appealing to the most discerning style connoisseurs.
Yes, founded in 2006 by Mary-Kate and Ashley Olsen, The Row is a private company. Renowned for its minimalist aesthetic and exceptional craftsmanship, The Row maintains a discreet profile, focusing on high-quality, timeless designs.
Quiet luxury bags are high-end handbags characterized by understated design and exceptional quality. They eschew prominent logos and flashy details, focusing instead on fine materials, exceptional craftsmanship, and timeless style.
Founded by Mary-Kate and Ashley Olsen, the Row’s popularity stems from its commitment to minimalist luxury, impeccable craftsmanship, and high-quality materials. Its designs offer timeless elegance, appealing to discerning clients who value subtlety over ostentation.