Did you already think the Ferrari F80 was expensive? Wait until you see what it might cost after a re-seller’s markup.
One German dealer is asking for an extra $2.5 million for its rare example of the sixth Prancing Horse halo car, according to The Drive. That add-on would raise the price of the F80, a car that won’t go into production until next year, to well over $6 million.
Ferrari halo cars don’t come along very often. In fact, the F80 is only the sixth the company has built since the first, the 288 GTO, debuted in 1984 (it was followed by the F40, the F50, the Enzo, and LaFerrari). It was no surprise, then, when Ferrari announced a seven-figure price tag for the car upon its unveiling earlier this month. But, unless you’re lucky enough to snag one of the vehicle’s 799 build slots, you can expect to pay significantly more than that to get your hands on the company’s 1,184 hybrid speed machine.
One needs to look no further than the German listings site Mobile for proof of this. There, seller KB-Lease Invest selling an F80 for €5.9 million, or roughly $6.4 million by today’s exchange rate. That price is €2.3 million, or $2.5 million, more than the car’s announced price of €3.6 million. That price includes both the build slot and the supercar itself.
So why would someone spend so much money on a car that could be had for significantly less? Because getting a Ferrari requires more than just forking over loads and loads of cash. Like some of the other biggest names in luxury, such as Hermes or Rolex, you need to form a relationship with the brand if you want access to its most exclusive offerings.
Every Ferrari is special, but some are more special than others, and those are reserved for the company’s most valued customers. The F80 will likely be the brand’s most significant release of the decade, so if the brand hasn’t already reached out to you about a build slot, the secondary market is likely to be the only way you’ll get one.
Just don’t expect to end up in Ferrari’s good graces after.
